What a Cobblepost monthly report looks like, end to end.
A one-page look at what lands on your desk on the first of every month — top-line metrics, three example posts with engagement numbers, what we learned from them, and the moves we are making next month. Every number below is clearly labeled as a sample composite so you see the shape without mistaking it for a real client report.
All names, brands, and numbers below are composites — illustrative samples of what a Cobblepost monthly report looks like for a small-business client. Sample composite for a 2-chair dental practice. Real client numbers are shared on request during the free audit.
Top-line metrics
The four numbers that lead every monthly memo.
Sample composite for a 2-chair dental practice. Numbers are sample composites — deltas measured against the prior month, not against a vanity baseline.
Followers gained
+312
vs. prior month
Reach
18.4K
+24% week-over-week
Engagement rate
4.6%
+0.9 pts MoM
Leads attributed
9
7 booked consultations
Three example posts from the month
The posts that actually moved the number on the tile above.
One Reel, one static post, one Story carousel — the three formats in the bank that drove attributed leads last month. Sample composites, no real client names.
Reel
InstagramMar 14
"What a new-patient exam actually feels like" — 22-second walkthrough of the chair, the cleaning, and the exit.
Likes
412
Comments
38
Shares
24
Numbers shown above are illustrative composites — sample composite for a 2-chair dental practice.
Static post
InstagramMar 21
"3 reasons we recommend a cleaning every 6 months" — carousel with the offer language we use on the phone.
Likes
184
Comments
12
Shares
9
Numbers shown above are illustrative composites — sample composite for a 2-chair dental practice.
Story carousel
InstagramMar 28
"Behind the scenes — open hygiene slots this week" — 5-frame real-time availability push to existing followers.
Likes
96
Comments
6
Shares
22
Numbers shown above are illustrative composites — sample composite for a 2-chair dental practice.
What we learned / what’s next
Honest read on the month, plus the moves queued for next.
Every monthly memo closes with this same two-column beat: what the data said and what the data is prompting us to change. Here is what that looks like in a sample month.
What the month told us.
- Friday Reels outperform weekday posts by roughly 38% on engagement rate — weighted posting should shift toward weekends
- Insurance-recommended cadence posts ("cleanings every 6 months") drive 2.1× the qualified leads as "meet the team" posts
- DM replies inside 2 hours convert to booked appointments at 3.4× the rate of overnight replies — same-day coverage is paying off
- "Open hygiene slot this week" copy produced the cheapest leads in the mix — add it as a weekly always-on frame
- The new-patient exam Reel pulled 6 of the 9 attributed leads for the month — that single hook is the highest-leverage creative in the bank
What we change in the next 30 days.
- Lift the cadence from 2× to 3× per week, weighted toward Reels on Fri/Sat instead of Tue/Wed
- A/B test a 45-second cut of the new-patient exam Reel against the current 22-second version on week 1 of next month
- Stand up a 30-day always-on lead form answering "what’s the next open slot?" so DM volume does not bottleneck on a single reply window
- Layer a small paid boost behind the top 3 organic posts once attribution has 14 days of conversion data behind it
- Review 30 days of DM scripts against the booked-vs-asked signal before rewriting the next content bank
Ready when you are
Want a memo like this on your desk next month?
The free audit is where your version of this report actually starts — we read your feed, write down the numbers we will measure against, and reply with a written 48-hour teardown whether we end up working together or not.