A sample 90-day engagement, week by week.
Drop the buzzwords and you’ll see exactly what we deliver in the first 90 days of a Cobblepost engagement — from the audit and the baseline in weeks one and two, to a one-page 90-day memo on your desk by the end of week thirteen. Read it before the sales call so you walk in calibrated, not curious.
What could your ad spend actually buy?
Two inputs, one output — projected qualified leads per month and an estimated 90-day customer count. The math uses the cost-per-lead range for your vertical and the close-rate band a Main-Street account typically operates inside. Illustrative, not a guarantee — your real numbers come from your own ad account.
$50 – $10,000 · the band a Small / Mid-Market paid social account typically sits inside.
CPL ranges below are conservative for Main-Street paid social.
Assumptions
CPL ranges come from the median of Main-Street paid-social accounts we have run. Close-rate band reflects qualified, booked leads — not raw form fills. Adjust inside your own audit when we see your actual numbers.
Your projection
Illustrative — not a guarantee. Your real CPL comes from your own ad account.
Four phases
Weeks 1 through 13, deliverable by deliverable.
Same voice on this page as on the phone: deliverables, not adjectives. No surprise add-on at the end of month three.
Audit, baseline, content strategy
Before a single post ships, we teardown what you have, write down the numbers we will measure against, and turn your offer into a 30-day editorial plan.
- Profile, grid, bio, and link-in-bio teardown — feed by feed
- Pixel, UTM, and analytics baseline so week-over-week numbers mean something
- 30-day content calendar built from your vertical (dental, real estate, restaurant, gym)
- Voice + offer library written in your own words, not our stock
Posting ramp + community
Twice-weekly shipping cadence goes live against the offer you most want to fill this month. Community replies become same-day by week three.
- 12 posts + 4 Reels / TikToks on a twice-weekly calendar
- Same-day replies on DMs and comments during business hours
- Weekly creative refresh against the focal offer from the data, not a gut guess
- First organic reach lift visible in the weekly memo on the 1st
Paid amplification + lead capture
Always-on paid social runs against whatever the organic content is already pulling. Landing page or DM flow catches the leads so attribution is real, not aspirational.
- Meta (or TikTok) campaign structured around one focal offer you already know converts
- Landing page or DM-flow lead capture reviewed weekly against the creatives
- Cost-per-lead baseline established with real spend, not modeled assumptions
- Creative iterations twice a week against the reporting — not quarterly
Reporting + first retainer review
The 90-day memo lands on a single page tied back to the week-2 baseline. Then we sit down for 30 minutes and decide whether month four looks like more of the same or a different experiment.
- One-page 90-day KPI recap measuring every number against the baseline from week 2
- 30-minute retainer review + a refreshed plan for months 4–6
- Honest debrief: what worked, what did not, what we change for the next quarter
- A clean hand-off path into Starter / Growth / Pro if the math is working
Sample KPI table
Four checkpoints, measured against the week-2 baseline.
Illustrative ranges for a Growth-tier Main-Street client — not promises, just what the math typically looks like by week thirteen.
| Week | Checkpoint | Reach | Engagement rate | Leads |
|---|---|---|---|---|
| Week 2 | Baseline | 2K – 4K / wk | 1.2 – 1.8 % | 0 – 2 attributed |
| Week 6 | Organic lift | 6K – 12K / wk | 2.5 – 4.0 % | 3 – 8 qualified |
| Week 10 | Paid live | 18K – 35K / wk | 3.5 – 5.5 % | 10 – 25 qualified |
| Week 13 | 90-day recap | 25K – 50K / wk | 4.0 – 6.0 % | 20 – 40 qualified |
What 90 days realistically delivers
Honest scope. Both sides, including the disappointing one.
We would rather lose the sale on the first call than lose you on month four. Here is what 90 days does and does not move.
What 90 days can move.
- Organic reach up 30 – 60 % week-over-week by the end of week 6 — measured against the baseline we wrote down in week 2, not a vanity count
- First attributed leads inside week 4, with the source actually visible in your analytics
- A cost-per-lead baseline in writing by week 10 — no modeled numbers, only what your dollars actually bought
- A weekly memo on the 1st of every month you can read in under five minutes
- Same-day replies on DMs and comments during business hours, starting week 3
What 90 days does not move.
- A 30× follower jump. Followers are a vanity number — we report against leads, bookings, and revenue, not audience size
- Full-funnel attribution from a single campaign. Multi-touch attribution needs more than 90 days of data
- Ranked #1 in your local search pack. Local SEO is its own playbook and not part of a social-media engagement
- A viral Reel on demand. We plan for compounding reach, not one-shot virality
- Net-new product positioning. That is a brand exercise, not a media one
Ready when you are
Want your own 90-day plan?
The free audit is where your version of this plan actually starts — we read your feed, write down the numbers we will measure against, and reply with a written 48-hour teardown whether we end up working together or not.