New-product drop Reels that fill the Saturday line — {LOCAL}.
A short, hyper-local playbook for the kind of Main-Street boutique, gift shop, specialty, vintage, plant, or book shop owner who works the floor and reads the comment section. Six copy-paste Reel prompts you can film this week, the city placeholder you swap in for your own neighborhood, and a closing CTA to the free audit if the calendar needs more than a single Saturday of help.
Replace {LOCAL}with your own town (Brooklyn, Asheville, Boise, Mount Pleasant — wherever the floor is) before you post. The prompts are written so both short-form and long-form pieces read in any neighborhood.
Why these six
The six Reel prompts below are what a Cobblepost-powered boutique, gift shop, specialty, vintage, plant, or book shop actually films on retainer — a Tuesday new-arrival drop Reel, a Thursday local-maker carousel, a Saturday weekend-promo Reel, the customer-tag reshare, the Friday teaser + Sunday recap cadence, and a window-display after-hours closer. Same cadence every week, same six prompts the month-tied, vertical-specific reels are built out from. See the verticals Independent-Retailers page for the full cadence, or jump to what this looks like in a real quarter and what a Cobblepost monthly report looks like.
The six Reels
Six copy-paste prompts, one per weekday beat.
Each Reel takes a paragraph to explain, then a five-second block to ship. The pull-quote under each section is the line the owner pastes verbatim into the Reel overlay or the caption — substitute your own town for {LOCAL}, the day for {DAY}, and the drop, shop, maker, or handler for {DROP} / {SHOP} / {MAKER} / {HANDLER} as needed.
The Tuesday new-arrival drop Reel — the day the merch hits the rack.
Tuesday is the day the new merch hits the rack for most Main-Street boutiques, gift shops, vintage stores, plant shops, and bookshops — the floor is set, the tag pins are up, and the shop-front still has the daylight to staff the open. A twelve-second Reel at the rack — the styling, the price tag in the background, the way you would talk about it from behind the counter — does the work the bolt usually doesn’t. Film the piece the second it lands, end on your face reading the price tag aloud. Sub in your own town for {LOCAL} below; the copy uses it symmetrically so it reads in any neighborhood.
The Thursday local-maker carousel — the makers behind this week’s restock.
Thursday carousels tied to the maker behind this week’s restock turn the boutique feed from a catalog into a working shop. The viewers scroll the carousel for the maker, not the product, and most of them end up on the floor on Saturday looking for the re-stitch. Pair the carousel with the pull-quote so a viewer who’s just tuning in lands on a real maker, in a real town, with a real weekend pull.
The Saturday weekend-promo Reel — the foot-traffic push the boutique owns.
Saturday stays the natural foot-traffic push day for a neighborhood boutique, gift shop, specialty, or vintage store — the shop-floor has the daylight to seat them, and a single fifteen-second Reel at the open can move three or four walk-ins that would have walked past on the way to the larger store down the block. Lead with the drop, end on the open-hours. The pull-quote below is set up to ship as-is at the open each Saturday — copy-paste, swap {DAY} for the actual day, post.
The customer-tag reshare — the flywheel most shops run by hand.
A weekly UGC reshare queue is the difference between chasing tag-after-tag and letting customer-built proof compound week over week. The reshare line below is the simplest one we’ve seen work for a Main-Street boutique — credit the customer in the first three frames, tag the piece, hashtag your neighborhood so the next shopper can find the post when they search.
The Friday promo Reel + Sunday recap — the three-step cadence that compounds.
For the boutique, gift shop, specialty, or vintage retailer running Friday drops, Saturday foot traffic, and Sunday try-on, the IG calendar that drives it is the shortest one to ship. A single pull-quote that hits the three-step cadence will compound — the Friday teaser sets the Saturday foot-traffic window, the Saturday Reel narrows it, the Sunday recap closes the loop. Hand the line below to the floor staff and forget it — it tells the neighborhood what to expect every week without re-inventing the post.
The window-display after-hours Reel — the boutique-specific closer.
The dusk-after-closing shot of the window display does the boutique-specific work a regular Saturday-morning post can’t. The lights are off, the street is yours, and a fifteen-second pan of the window pull is the kind of Reel the neighborhood shares on a Sunday morning. The pull-quote below is short enough to read in three seconds of vertical scroll and long enough to give the Saturday foot-traffic window the kind of pre-roll the walk-by needs.
If the cadence lands
Three places to keep reading after the Reels ship.
01 · Vertical
The Cobblepost independent-retailers retainer.
The four-cell cadence the six prompts above are built out from — new-arrival Reels, local-inventory carousels, weekend-promo pushes, UGC reshares, monthly review.
Read the vertical02 · Proof
What this looks like in a real quarter.
Three composite sample wins — one per top-tier vertical — showing the 90-day plan Cobblepost ships, plus the one concrete result for each.
Read case studies03 · Reporting
What a Cobblepost monthly report looks like.
A look at the one-page memo on the 1st and the 30-minute review on the 5th — top-line metrics, three example posts with engagement numbers, what we learned.
Read sample reportGet started
Independent retailers: request a free audit.
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